## 11 Holiday Email Examples That Stand Out in the Inbox

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We’ve pulled together 11 holiday email examples to inspire your BFCM campaigns.

### 1. Offer a free gift with purchase

‘Tis the season of gifting, and that means offering gifts to your loyal customers. [Supergoop!](/content/case-studies/how-supergoop-drives-29x-roi-by-reaching-mobile-first-shoppers-with-sms-marketing/index.html) emailed subscribers to tell them the BFCM sale was bigger and better than ever by offering 20% off sitewide. And if shoppers hit a purchase minimum, they’d also get a free mini product.

### 2. Trim the cost of shipping

Globally, [**50% of consumers would give out their number for a complementary gift or free shipping**](/content/state-of-conversational-commerce-2023/index.html) **, highlighting the value of these incentives.** To make the buying decision easy for their subscribers, Beachwaver promoted their free shipping offer right at the top of their holiday email campaign.

### 3. Give subscribers early access to Black Friday deals

Beauty brand Victoria Beckham conveyed urgency by giving early access to BFCM deals and reminded subscribers to not miss their chance at snagging these bestsellers before everyone else.

### 4. Support other like-minded brands on Small Business Saturday

Thread Wallets launched an eye-catching email campaign to promote Small Business Saturday, and remind customers that they could still shop and enjoy discounts of up to 60% off.

### 5. Share a list that isn’t for the man in the red suit

[Blenders Eyewear](/content/case-studies/how-blenders-eyewear-achieved-breakthrough-results-by-combining-email-and-sms-on-attentive/index.html) helped customers prepare for the shopping frenzy by emailing them a checklist and telling them when the sale would start.

### 6. Promote new items added to the sale

Gimme Beauty sent subscribers an email revealing new additions to their Black Friday sale.

### 7. Highlight a BOGO deal

**A Buy One Get One (BOGO) deal ranks at number two for** [**consumers’ preferred promotional offers during BFCM**](https://www.tapcart.com/report/bfcm-consumer-trends-2024).

### 8. Pair discounts with helpful content

### 9. Share the love on Giving Tuesday

[OLLY](/content/blog/olly-marketing-strategy/index.html) sent an email to customers to call attention to their support of Project Healthy Minds for Giving Tuesday.

### 10. Alert subscribers to restocked items

### 11. Lead with pricing

**Including pricing in emails provides transparency and can improve click-through rates and conversions**.