# AI & Automation

## Explore how you can start using AI to stay ahead in an ever-evolving landscape, expand your team’s bandwidth, and create new opportunities.

### Blog Posts

[How Is AI Changing Marketing Metrics?](/content/blog/impact-of-ai-on-marketing-metrics/index.html)

[Why Customer Relationships Still Matter in an AI-Driven World](/content/blog/customer-relationships-ai-driven-world/index.html)

[5 AI Marketing Examples That Increased Revenue and Conversion Rates](/content/blog/ai-marketing-examples/index.html)

[Beyond the Message Recap: Building Marketing for the Way People Shop Today](/content/blog/beyond-the-message-recap-april-2026/index.html)

[Agentic AI Governance Framework: Policy, Operations & Runtime Controls](/content/blog/agentic-ai-governance-framework/index.html)

[Agentic AI Governance: Why Autonomous Agents Need Different Controls](/content/blog/what-is-agentic-ai-governance/index.html)

[ShopTalk 2026: The Most Powerful AI Is the Kind You Can't See](/content/blog/shoptalk-2026-recap/index.html)

[What Is Agentic AI? A Clear Guide to AI Agents in 2026](/content/blog/what-is-agentic-ai-2026-guide/index.html)

[AI in Action: How Messages are Crafted in AI Journeys](/content/blog/how-messages-are-crafted-in-ai-journeys/index.html)

[How 3 Marketing Leaders Build Meaningful Customer Relationships With Next-Gen Personalization](/content/blog/marketing-leaders-share-how-ai-is-transforming-messaging/index.html)

[Attentive Unveils the Future of AI-Powered Messaging and RCS at Shoptalk](/content/blog/attentive-unveils-rcs-shoptalk-2025/index.html)

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[3 Ways to Use AI Beyond Copywriting](/content/blog/ai-beyond-copywriting/index.html)

[The Privacy Partnership: Top 4 Frequently Asked Questions About Data Security in AI-Powered Marketing](/content/blog/data-security-in-ai-faq/index.html)

[Unpacking SearchGPT: What Retail and DTC Marketers Need to Know](/content/blog/searchgpt-impact-retail-and-dtc/index.html)

.png)](/content/blog/april-2024-product-spotlight/index.html)

[Attentive Product Spotlight: More Powerful AI, List Growth Tools, and More](/content/blog/april-2024-product-spotlight/index.html)

[Personalization for Every Customer, Made Simple. Attentive AI™ Is Here.](/content/blog/attentive-ai-personalization/index.html)

[What Google’s Launch of Gemini Tells Us About AI Innovation](/content/blog/google-gemini-for-marketers/index.html)

[A Look Back On What We’ve Accomplished (and What’s to Come in 2024)](/content/blog/2023-year-to-date/index.html)

[Fashionably Efficient: How Attentive AI™ Takes Hot Topic’s Marketing Results to the Next Level](/content/blog/hot-topic-ai-marketing-strategy/index.html)

[Cyber Week 2023 By the Numbers (and the Message Strategies That Won)](/content/blog/cyber-week-2023-recap/index.html)

[The Top 3 AI Marketing Trends That Will Shape 2024](/content/blog/2024-ai-marketing-trends/index.html)

[Unlock Even Better Results With These AI Examples in Marketing](/content/blog/examples-of-artificial-intelligence-in-marketing/index.html)

[Are Consumers Wary of AI-Powered Conversations? Survey Says No.](/content/blog/ai-generated-sms/index.html)

[Maximize Your Budget & Bandwidth with These 3 Advanced Automation Strategies](/content/blog/marketing-automation-strategies/index.html)

[The More You Know: Questions About Attentive AI Answered by One of the Engineers Who Built It](/content/blog/attentive-ai-faq/index.html)

[Top 6 AI Marketing Tools to Scale Your SMS Copywriting in 2024](/content/blog/top-ai-platforms/index.html)

[Meet Attentive AI™: Automated and Integrated Artificial Intelligence](/content/blog/attentive-ai/index.html)

### Videos

.png)](/content/videos/how-the-gld-shop-uses-attentive-to-build-lasting-customer-relationships/index.html)

[How The GLD Shop Uses Attentive to Build Lasting Customer Relationships](/content/videos/how-the-gld-shop-uses-attentive-to-build-lasting-customer-relationships/index.html)

[Thread Uses AI to Connect with their Audience](/content/videos/thread-uses-ai-to-connect-with-their-audience/index.html)

[Tommy John Uses AI to Keep Marketing Personal](/content/videos/tommy-john-uses-ai-to-keep-marketing-personal/index.html)

[Benefits of Orchestration: SMS, Email & AI on One Platform](/content/videos/benefits-of-orchestration-sms-email-ai-on-one-platform/index.html)

[8 Essential Personalization Features for your AI Marketing Platform](/content/videos/8-essential-personalization-features-for-your-ai-marketing-platform/index.html)

[What is Signal Loss?](/content/videos/what-is-signal-loss/index.html)

[Introducing Attentive Signal Identity Solution](/content/videos/introducing-attentive-signal-identity-solution/index.html)

[AI's Impact on Marketing Metrics](/content/videos/ais-impact-on-marketing-metrics/index.html)

[Introducing the Next Evolution of Attentive AI](/content/videos/introducing-the-next-evolution-of-attentive-ai/index.html)

[3 Ways to Scale Your Marketing Operations with AI](/content/videos/3-ways-to-scale-your-marketing-operations-with-ai/index.html)

[4 Ways to Integrate AI Into Your Daily Marketing Operations](/content/videos/4-ways-to-integrate-ai-into-your-daily-marketing-operations/index.html)

[AI Marketing Strategy: Getting Familiar & Experimenting](/content/videos/ai-marketing-strategy-getting-familiar-experimenting/index.html)

[AI for Marketers: Top 5 Advantages to Transform Your Work](/content/videos/ai-for-marketers-top-5-advantages-to-transform-your-work/index.html)

### Case Studies

[How Emma – The Sleep Company Grew Their CRM Global Revenue by 19% With SMS](/content/case-studies/how-emma-the-sleep-company-grew-their-crm-global-revenue-by-19-with-sms/index.html)

[How Jack Rogers Increased Their Email Program’s ROI by 35% After Switching to a High-Performing Platform](/content/case-studies/how-jack-rogers-increased-their-email-programs-roi-by-35-after-switching-to-a-high-performing-platform/index.html)

### Webinars

_1080x680.png)](/content/webinars/beyond-the-message-drive-results-with-ai-powered-orchestration/index.html)

[Beyond the Message: Drive Results with AI-Powered Orchestration](/content/webinars/beyond-the-message-drive-results-with-ai-powered-orchestration/index.html)

[The AI Inbox](/content/webinars/the-ai-inbox/index.html)

.png)](/content/webinars/transforming-marketing-with-ai-beyond-the-basics/index.html)

[Transforming Marketing with AI: Beyond the Basics](/content/webinars/transforming-marketing-with-ai-beyond-the-basics/index.html)

[4 Ways Brands Actually Use AI for SMS and Email](/content/webinars/4-ways-brands-actually-use-ai-for-sms-and-email/index.html)

### Guides & Reports

[Implementing Agentic AI Governance: Evaluation Steps, Use Cases & Best Practices](/content/guides/implementing-agentic-ai-governance-evaluation-steps-use-cases-best-practices/index.html)

.png)](/content/guides/agentic-ai-governance-framework-policy-operations-runtime-controls/index.html)

[Agentic AI Governance Framework: Policy, Operations & Runtime Controls](/content/guides/agentic-ai-governance-framework-policy-operations-runtime-controls/index.html)

[Agentic AI Governance: Why Autonomous Agents Need Different Controls](/content/guides/agentic-ai-governance-why-autonomous-agents-need-different-controls/index.html)

[The Ultimate Marketing Planning Library](/content/guides/the-ultimate-marketing-planning-library/index.html)

[How 8 Brands Are Driving Growth with Attentive AI](/content/guides/how-8-brands-are-driving-growth-with-attentive-ai/index.html)

[Choosing the Best AI Marketing Platform for 1:1 Personalization at Scale](/content/guides/guide-choosing-the-best-ai-marketing-platform-for-1-1-personalization-at-scale/index.html)

[The Marketer’s Guide to Using AI](/content/guides/the-marketers-guide-to-using-ai/index.html)