BFCM

An expertly curated collection of guides, tips, and templates for the busiest time of the year

Blog Posts

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When Is the Best Time to Send SMS Marketing and Email During BFCM? (Based on 4 Billion Messages)

The Attentive Consumer Pulse: 83% Are Still Shopping After BFCM. Here’s How to Earn Their Next Purchase.

Attentive Brands Drive Nearly $2 Billion in Cyber Week Revenue

The Attentive Consumer Pulse: 600 BFCM Shoppers Reveal Their Plans

Savor Success: Your Q4 2025 Marketing Playbook For Food And Beverage Brands

Don’t Snooze on a Self-Gifting Strategy This Holiday Season (9 Examples)

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11 Holiday Email Examples That Stand Out in the Inbox

5 UK Peak Marketing Dates Between Now and Black Friday

Webinars

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The Briefing: What's Actually Working This BFCM

What amika and Tushbaby Are Doing Differently This BFCM

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The Post-BFCM Playbook for 2026 Success

Sanctuary Session and SMS Strategy: Relief for you, results for your campaigns

The Art of Present Preparation: Navigate BFCM with Peace of Mind

Guides & Reports

7 tactics behind the highest-performing BFCM campaigns

Cyber Week Checklist

The Edit: Attentive's definitive guide to BFCM success

Segmentation: How to Cut Through the Noise