# BFCM

## An expertly curated collection of guides, tips, and templates for the busiest time of the year

### Blog Posts

.png)](/content/blog/bfcm-message-sending-guide/index.html)

[When Is the Best Time to Send SMS Marketing and Email During BFCM? (Based on 4 Billion Messages)](/content/blog/bfcm-message-sending-guide/index.html)

[The Attentive Consumer Pulse: 83% Are Still Shopping After BFCM. Here’s How to Earn Their Next Purchase.](/content/blog/december-2025-attentive-consumer-pulse/index.html)

[Attentive Brands Drive Nearly $2 Billion in Cyber Week Revenue](/content/blog/cyber-week-2025-recap/index.html)

[The Attentive Consumer Pulse: 600 BFCM Shoppers Reveal Their Plans](/content/blog/october-attentive-consumer-pulse/index.html)

[Savor Success: Your Q4 2025 Marketing Playbook For Food And Beverage Brands](/content/blog/q4-marketing-strategies-food-and-beverage/index.html)

[Don’t Snooze on a Self-Gifting Strategy This Holiday Season (9 Examples)](/content/blog/self-gifting-strategy/index.html)

.png)](/content/blog/holiday-email-examples/index.html)

[11 Holiday Email Examples That Stand Out in the Inbox](/content/blog/holiday-email-examples/index.html)

[5 UK Peak Marketing Dates Between Now and Black Friday](/content/blog/uk-peak-marketing-dates/index.html)

### Webinars

.png)](/content/webinars/the-briefing-whats-actually-working-this-bfcm/index.html)

[The Briefing: What's Actually Working This BFCM](/content/webinars/the-briefing-whats-actually-working-this-bfcm/index.html)

[What amika and Tushbaby Are Doing Differently This BFCM](/content/webinars/what-amika-and-tushbaby-are-doing-differently-this-bfcm/index.html)

.png)](/content/webinars/the-post-bfcm-playbook-for-2026-success/index.html)

[The Post-BFCM Playbook for 2026 Success](/content/webinars/the-post-bfcm-playbook-for-2026-success/index.html)

[Sanctuary Session and SMS Strategy: Relief for you, results for your campaigns](/content/webinars/sanctuary-session-virtual-chair-yoga-for-neck-and-shoulder-relief/index.html)

[The Art of Present Preparation: Navigate BFCM with Peace of Mind](/content/webinars/the-art-of-present-preparation-navigate-bfcm-with-peace-of-mind/index.html)

### Guides & Reports

[7 tactics behind the highest-performing BFCM campaigns](/content/guides/bfcm-lookbook/index.html)

[Cyber Week Checklist](/content/guides/cyber-week-checklist/index.html)

[The Edit: Attentive's definitive guide to BFCM success](/content/guides/the-edit-attentives-definitive-guide-to-bfcm-success/index.html)

[Segmentation: How to Cut Through the Noise](/content/guides/segmentation-how-to-cut-through-the-noise/index.html)