SMS & Email Marketing Resources | Guides, Tools & Tips

Why SMS

Learn how personalized text messaging drives revenue and builds unmatched engagement and customer loyalty.

What is SMS Marketing? Definition, Benefits, and How to Get Started

How Claire’s Turned SMS Into a Top Global Revenue Channel
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8,000 Global Consumers Told Us What Keeps Them Coming Back

2026 Marketing Campaign Calendar

Explore how you can start using AI to stay ahead in an ever-evolving landscape, expand your team’s bandwidth, and create new opportunities.

Email Marketing

Learn how to deliver better experiences, consistent messaging, and communicate with customers exactly where they are by using email and SMS together.

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Why You Should Combine Your SMS and Email Marketing on the Right Platform

The Email Marketer’s Guide to SMS

How Jack Rogers Increased Their Email Program’s ROI by 35% After Switching

AI & Automation

Explore how you can start using AI to stay ahead in an ever-evolving landscape, expand your team’s bandwidth, and create new opportunities.

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AI in Marketing: The Ultimate Guide to Creating Your Strategy

How Email and SMS Marketers Are Actually Using AI (With Examples)

4 Ways to Integrate AI Into Your Daily Marketing Operations

SMS Marketing Best Practices

From getting started to refining your strategies, discover how you can quickly and effectively grow your program.

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The Best Times to Send SMS Marketing and Email
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Migrating Your SMS Marketing Platform

The SMS Marketing Metrics You Need to Measure

4 Ways Brands Actually Use AI for SMS and Email

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List Growth

Everything you need to know about quickly and effectively growing your subscriber lists to drive maximum engagement and ROI.

The Definitive Guide to Growing Your SMS Subscriber List (With Examples)

Why List Growth is the Key to SMS Marketing Success

How The INKEY List Reached Mobile-First Consumers with SMS

Loyalty

Get advice, strategies, and tips for making SMS and email an integral and impactful part of your customer retention strategy.

9 ways top brands turn customer moments into revenue

How APL Delivers Luxury Experiences and Drives Repeat Purchases

Driving Customer Loyalty: Best Practices & Strategies

Data & Identity

See how you can deliver the personalized experiences your customers love with zero- and first-party data.

Zero-Party Data Is Real, and It's Helping Brands Rethink the Customer Journey

How Luna Grill Turns Casual Diners into Loyal Guests With Data-Driven Personalization

Zero vs. First-Party Data: What's the Difference?

Partners & Integrations

Discover how you can make your integrated marketing campaigns perform even better by seamlessly combining SMS with your existing tech stack and working with the right partners.

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Marketing Mix: 5 Loyalty Plays to Grow Revenue and Increase Customer Engagement
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11 SMS Integrations to Help You Supercharge Your Existing Channels

How Attentive & Okendo Helped Pillow Cube Increase Triggered Email Sends and Product Reviews