Resources | SMS Marketing Best Practices
SMS Marketing Best Practices
From getting started to refining your strategies, discover how you can quickly and effectively grow your program.
Blog Posts
13 A/B Testing Examples for SMS & Email (Plus Best Practices)
2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]
The Anatomy of High-Performing SMS Campaigns: 25 Billion Messages Reveal What Works
RCS Explained: 8 Frequently Asked Questions and Best Practices
SMS vs. RCS: Understanding the Differences in the Next Generation of Mobile Messaging
Best Times to Send SMS & Email Marketing in 2026 (Data from 25B+ Messages)
Your Winning Playbook: Q1 2026 Marketing Strategies for Food & Beverage Brands
February Marketing Strategies That Build Real Relationships Plus Copy-and-Paste Messaging Ideas
Top SMS & Email Integrations: How to Connect Your Marketing Channels and Drive More ROI
Your SMS Toolkit for Setting and Maximizing Your Strategy [With Templates]
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21 Tips for Writing Effective SMS Marketing Copy (With Examples)
50% of UK Consumers Make Unplanned Purchases via SMS, Survey Finds
30-Day Plan to Driving Results From a New SMS Program
5 Key Retail Dates in Australia Between Now and Black Friday
Your Guide to Choosing an SMS Platform [Checklist + Examples]
Essential SMS Marketing Metrics: Key Strategies for Measuring Success
The Top 13 SMS Marketing Questions We Get (and Our Answers)
The Ultimate 4-Step SMS Campaign Checklist
SMS Marketing Strategies You Need to Drive Efficiency and Scale
SMS vs. MMS: What’s the Difference?
Videos
Benefits of Orchestration: SMS, Email & AI on One Platform
Email vs. SMS Marketing: How to Find the Right Balance
RCS Explained: Frequently Asked Questions and Best Practices (Part 1)
RCS Explained: Frequently Asked Questions and Best Practices (Part 2)
Marketing Attribution: How SMS & Email Work Together
A/B Testing Best Practices & Real-Life Examples
Writing Effective SMS Marketing Copy in 160 Characters (Or Less)
The SMS Marketing Metrics You Need to Measure
SMS Marketing Q&A: Top 10 Questions We Get Asked (Part 2)
SMS Marketing Q&A: Top 10 Questions We Get Asked (Part 1)
SMS Marketing Best Practices: Your First 30 Days
SMS vs. MMS: What’s the Difference?
Best Time to Send SMS Marketing Messages
Case Studies
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Webinars
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Marketing Bootcamp: Kickstart your Personalization Strategy
Everything You Need to Get Started with SMS
Guides & Reports
The Anatomy of High-Performing SMS Campaigns: 25 Billion Messages Reveal What Works
The Ultimate Marketing Planning Library
Unlock Your Marketing Superpower Quiz
15 Email and SMS Coordination Strategies
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32 Text Messaging Inspiration to Help You Drive Mobile Revenue
7 Best SMS Marketing Platforms for 2025: Which One Is Right for You?
2025 Marketing Campaign Calendar
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The Marketer's Guide to SMS Compliance
A Guide to Migrating Your SMS Marketing Platform to Attentive