# SMS Marketing Best Practices

## From getting started to refining your strategies, discover how you can quickly and effectively grow your program.

### Blog Posts

[13 A/B Testing Examples for SMS & Email (Plus Best Practices)](/content/blog/ab-testing-examples/index.html)

[2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]](/content/blog/text-messaging-calendar/index.html)

[The Anatomy of High-Performing SMS Campaigns: 25 Billion Messages Reveal What Works](/content/blog/high-performing-sms-campaign-insights/index.html)

[RCS Explained: 8 Frequently Asked Questions and Best Practices](/content/blog/rcs-explained-faq/index.html)

[SMS vs. RCS: Understanding the Differences in the Next Generation of Mobile Messaging](/content/blog/sms-vs-rcs/index.html)

[Best Times to Send SMS & Email Marketing in 2026 (Data from 25B+ Messages)](/content/blog/best-time-to-send-sms-marketing/index.html)

[Your Winning Playbook: Q1 2026 Marketing Strategies for Food & Beverage Brands](/content/blog/your-winning-playbook-q1-2026-marketing-strategies-for-food-beverage-brands/index.html)

[February Marketing Strategies That Build Real Relationships Plus Copy-and-Paste Messaging Ideas](/content/blog/february-sms-email-marketing-strategies/index.html)

[Top SMS & Email Integrations: How to Connect Your Marketing Channels and Drive More ROI](/content/blog/top-sms-and-email-integrations/index.html)

[Your SMS Toolkit for Setting and Maximizing Your Strategy [With Templates]](/content/blog/sms-marketing-tools/index.html)

.png)](/content/blog/sms-marketing-copy-tips/index.html)

[21 Tips for Writing Effective SMS Marketing Copy (With Examples)](/content/blog/sms-marketing-copy-tips/index.html)

[50% of UK Consumers Make Unplanned Purchases via SMS, Survey Finds](/content/blog/uk-sms-marketing-consumer-report/index.html)

[30-Day Plan to Driving Results From a New SMS Program](/content/blog/30-day-plan-new-sms-program/index.html)

[5 Key Retail Dates in Australia Between Now and Black Friday](/content/blog/au-key-retail-dates/index.html)

[Your Guide to Choosing an SMS Platform [Checklist + Examples]](/content/blog/choosing-an-sms-provider/index.html)

[Essential SMS Marketing Metrics: Key Strategies for Measuring Success](/content/blog/sms-marketing-metrics/index.html)

[The Top 13 SMS Marketing Questions We Get (and Our Answers)](/content/blog/top-sms-marketing-questions/index.html)

[The Ultimate 4-Step SMS Campaign Checklist](/content/blog/sms-campaign-checklist/index.html)

[SMS Marketing Strategies You Need to Drive Efficiency and Scale](/content/blog/sms-marketing-strategy/index.html)

[SMS vs. MMS: What’s the Difference?](/content/blog/difference-between-sms-and-mms/index.html)

### Videos

[Benefits of Orchestration: SMS, Email & AI on One Platform](/content/videos/benefits-of-orchestration-sms-email-ai-on-one-platform/index.html)

[Email vs. SMS Marketing: How to Find the Right Balance](/content/videos/email-vs-sms-marketing-how-to-find-the-right-balance/index.html)

[Attentive Answers iOS 26 FAQs](/content/videos/attentive-answers-ios-26-faqs/index.html)

[RCS Explained: Frequently Asked Questions and Best Practices (Part 1)](/content/videos/rcs-explained-frequently-asked-questions-and-best-practices-part-1/index.html)

[RCS Explained: Frequently Asked Questions and Best Practices (Part 2)](/content/videos/rcs-explained-frequently-asked-questions-and-best-practices-part-2/index.html)

[Marketing Attribution: How SMS & Email Work Together](/content/videos/marketing-attribution-how-sms-email-work-together/index.html)

[A/B Testing Best Practices & Real-Life Examples](/content/videos/a-b-testing-best-practices-real-life-examples/index.html)

[Writing Effective SMS Marketing Copy in 160 Characters (Or Less)](/content/videos/writing-effective-sms-marketing-copy-in-160-characters-or-less/index.html)

[The SMS Marketing Metrics You Need to Measure](/content/videos/the-sms-marketing-metrics-you-need-to-measure/index.html)

[SMS Marketing Q&A: Top 10 Questions We Get Asked (Part 2)](/content/videos/sms-marketing-q-a-top-10-questions-we-get-asked-part-2/index.html)

[SMS Marketing Q&A: Top 10 Questions We Get Asked (Part 1)](/content/videos/sms-marketing-q-a-top-10-questions-we-get-asked-part-1/index.html)

[SMS Marketing Best Practices: Your First 30 Days](/content/videos/sms-marketing-best-practices-your-first-30-days/index.html)

[SMS vs. MMS: What’s the Difference?](/content/videos/sms-vs-mms-whats-the-difference/index.html)

[Best Time to Send SMS Marketing Messages](/content/videos/best-time-to-send-sms-marketing-messages/index.html)

### Case Studies

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### Webinars

.png)](/content/webinars/marketing-bootcamp-kickstart-your-personalization-strategy/index.html)

[Marketing Bootcamp: Kickstart your Personalization Strategy](/content/webinars/marketing-bootcamp-kickstart-your-personalization-strategy/index.html)

[Everything You Need to Get Started with SMS](/content/webinars/sms-marketing-101-everything-you-need-to-get-started/index.html)

### Guides & Reports

[The Anatomy of High-Performing SMS Campaigns: 25 Billion Messages Reveal What Works](/content/guides/the-anatomy-of-high-performing-sms-campaigns-25-billion-messages-reveal-what-works/index.html)

[The Ultimate Marketing Planning Library](/content/guides/the-ultimate-marketing-planning-library/index.html)

[Unlock Your Marketing Superpower Quiz](/content/guides/unlock-your-marketing-superpower-quiz/index.html)

[15 Email and SMS Coordination Strategies](/content/guides/15-email-and-sms-coordination-strategies/index.html)

.png)](/content/guides/32-text-messaging-inspiration-to-help-you-drive-mobile-revenue/index.html)

[32 Text Messaging Inspiration to Help You Drive Mobile Revenue](/content/guides/32-text-messaging-inspiration-to-help-you-drive-mobile-revenue/index.html)

[7 Best SMS Marketing Platforms for 2025: Which One Is Right for You?](/content/guides/7-best-sms-marketing-platforms-for-2024-which-one-is-right-for-you/index.html)

[2025 Marketing Campaign Calendar](/content/guides/marketing-campaign-calendar/index.html)

%2520(2).png)](/content/guides/the-marketers-guide-to-sms-compliance/index.html)

[The Marketer's Guide to SMS Compliance](/content/guides/the-marketers-guide-to-sms-compliance/index.html)

[A Guide to Migrating Your SMS Marketing Platform to Attentive](/content/guides/a-guide-to-migrating-your-sms-marketing-platform-to-attentive/index.html)

## We’re here to help you create customer-first conversations.