# Why SMS

## Learn how personalized text messaging drives revenue and builds unmatched engagement and customer loyalty.

### Blog Posts

[Cyber Week 2023 By the Numbers (and the Message Strategies That Won)](/content/blog/cyber-week-2023-recap/index.html)

[Bulk SMS Marketing: Why It’s Not the Best Strategy for Your Brand (and What To Do Instead)](/content/blog/bulk-sms-marketing/index.html)

[35+ E-Commerce Statistics Every Marketer Needs to Know](/content/blog/e-commerce-statistics/index.html)

[8,000 Global Consumers Told Us What Keeps Them Coming Back](/content/blog/state-of-conversational-commerce-highlights/index.html)

[What is SMS Marketing? Definition, Benefits, and How to Get Started](/content/blog/what-is-sms-marketing-best-practices-and-examples/index.html)

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[SMS Marketing by the Numbers: 30+ Texting Statistics You Need to Know](/content/blog/texting-statistics/index.html)

### Videos

[What is SMS Marketing—Overview and Tips](/content/videos/what-is-sms-marketing-overview-and-tips/index.html)

[Why Customers Choose Attentive for SMS Marketing](/content/videos/why-customers-choose-attentive-for-sms-marketing/index.html)

[2023 Global State of Conversational Commerce](/content/videos/2023-global-state-of-conversational-commerce/index.html)

### Case Studies

[How Astrid & Miyu Drives 33x ROI Through Personalized SMS](/content/case-studies/how-astrid-and-miyu-drive-revenue-with-sms/index.html)

[How Claire’s Turned SMS Into a Top Global Revenue Channel](/content/case-studies/how-claires-turned-sms-into-a-top-global-revenue-channel/index.html)

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[How GUESS Got Creative With SMS to Reach and Engage Canadian Shoppers](/content/case-studies/how-guess-got-creative-with-sms-to-reach-canadian-shoppers/index.html)

[How Luna Grill Turns Casual Diners into Loyal Guests With Data-Driven Personalization](/content/case-studies/how-luna-grill-turns-casual-diners-into-loyal-guests-with-data-driven-personalization/index.html)

[How Michaels Drove $63M+ by Amplifying Online and In-Store Experiences With SMS](/content/case-studies/how-michaels-drove-63-2m-by-amplifying-online-and-in-store-experiences-with-sms/index.html)

[How Cynthia Rowley Uses Conversational Commerce to Reach Shoppers & Boost Sales](/content/case-studies/how-cynthia-rowley-uses-conversation-commerce-to-reach-shoppers-boost-sales/index.html)

### Webinars

[SMS Marketing Benchmarks Webinar](/content/webinars/sms-marketing-benchmarks-webinar/index.html)

### Guides & Reports

[The Total Economic Impact of Attentive SMS](/content/guides/the-total-economic-impact-of-attentive-sms/index.html)